Marketing & SEO
402registry
Probes a website the way AI crawlers fetch it, sending GPTBot, ClaudeBot and other crawler user-agents, and keeps a registry of dated verdicts.
Category
Marketing & SEO
Research, optimisation, and measurement tools that let agents perform accountable marketing and search-visibility work.
Editorial scope version 1.1 ยท effective 22 October 2026
Category listing
6 Marketing & SEO Tools
Marketing & SEO
AgentSEO
SEO workflow API for AI agents with REST, MCP, and structured decision outputs
Marketing & SEO
BotSee
Agent-native API and CLI for repeatable AI-search visibility analysis
Marketing & SEO
ContextBolt SEO
Hosted SEO MCP server for live research and audit data inside AI agents
Marketing & SEO
Okara
AI marketing platform coordinating specialist agents across strategy, SEO, content, and distribution
Marketing & SEO
PAYGSEO
Pay-as-you-go SEO workflows for AI agents via REST and MCP
Definition
What belongs in Marketing & SEO?
This category covers marketing and SEO capabilities designed for agent workflows, including demand research, search analysis, content planning, optimisation, and measurable follow-up actions.
Includes agent-oriented demand research, search analysis, content planning, optimisation, and measurement workflows that expose reviewable data, metrics, and outputs.
Scope
Inclusion and exclusion criteria
Include when
- An agent can research, analyse, recommend, or execute a substantive marketing or SEO task through a documented interface.
- The product exposes useful source data, metrics, constraints, or outputs rather than only generating promotional copy.
- Agent use is a documented workflow with enough evidence for a person to review the result.
Exclude when
- It is a conventional marketing suite with only a generic API or superficial agent integration.
- Its primary value is undifferentiated AI copy generation without source data, measurement, or an agent-specific workflow.
Selection guide
How to compare these tools
- Which marketing or search decision does the tool help an agent make?
- What source data, metrics, and provenance accompany the output?
- Which actions require human review and how can their effects be measured?
Typical use cases
- Research search demand and prioritise opportunities
- Build evidence-backed content and optimisation plans
- Measure search visibility and marketing outcomes
- Review source data and constraints before taking action
Category evidence
Sources for this category guidance
- Google Search Console Search Analytics API
The Search Analytics API lets software query Google Search traffic with filters and group results by dimensions such as page, query, country, and device.
accessed 2026-09-03
Comparable facts
Marketing & SEO comparison
Unknown values are shown explicitly rather than inferred from marketing copy. Open a profile to inspect its claim-level sources.
| Tool | Classification | Pricing | Interfaces | Deployment | Verification |
|---|---|---|---|---|---|
| 402registry | Agent-native | Freemium | REST API, MCP | hosted | documentation reviewed |
| AgentSEO | Agent-native | Freemium | REST API, hosted MCP server, Node.js SDK, Python SDK, OpenClaw plugin | hosted | documentation reviewed |
| BotSee | Agent-native | Paid | REST API, Claude Code plugin, Python CLI | hosted | documentation reviewed |
| ContextBolt SEO | Agent-native | Paid | hosted MCP server, web application | hosted | documentation reviewed |
| Okara | Agent-native | Freemium | web application, WhatsApp, Telegram, GitHub pull requests | hosted | documentation reviewed |
| PAYGSEO | Agent-native | Paid | REST API, MCP server, web application, agent skill | hosted | documentation reviewed |